HSP + NEURO-FRIENDLY LIFE DESIGN
Welcome to Bloem.
If you’re a sensitive or neurospicy high achiever wanting to transition out of a draining career, you’re in the right place. Bloem helps you reconnect with your purpose, rebuild your rhythms, and design a life that feels supportive and nourishing.
OH HEY THERE!
I’m Annie, Life Design Coach and founder of Bloem.
I help you build a soul-aligned life that supports your values, energy, and purpose.
Ready to start living life on your terms?
The Bloem Method.
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Mind
Mindfulness + Clarity
Learn to slow down, quiet your mind, and cultivate awareness. By observing your thoughts and patterns with compassion, you create space for clarity, calm, and intentional living.
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Body
Self-care + Regulation
Your body holds wisdom. Through nourishing routines, energy-friendly structure, and nervous-system care, you’ll build rhythms that support your sensitivity and help you feel balanced.
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Intuition + Alignment
Your intuition is your compass. As you reconnect with your inner guidance, you’ll begin to trust yourself deeply and make choices that align with your values, purpose, and unique vision.
Soul
But the truth was, I was miserable.
My life felt like a constant struggle, always hustling while barely making ends meet. My rock ‘n‘ roll lifestyle, ADHD, and unhealthy relationships didn’t help things either, as they fueled my anxiety, overwhelm, and depression.
One day I woke up and decided I was done. If this “dream life” didn't bring me joy, then what was the point? This marked the beginning of my quest for true happiness and the start of my personal development journey.
My story.
Let me take you back to 2012 in Amsterdam. I thought I'd done everything to be happy. I’d chased my dream of starting a photography business and even won a major award. Working with top magazines like ELLE and VICE, and photographing famous artists, on the outside it seemed like I had it all.
As I embraced mindfulness, I realized I was living a life that didn’t align with who I truly was.
I wanted to create an intentional life that would work for me. So, I started to let go of what I thought would make me happy and focused on what actually brought me peace and joy. This led me to say goodbye to my photography biz.
I felt inspired to go to the USA for a few months, while I figured out my next steps – my own version of Eat, Pray, Love (sadly, minus the pasta and gelato).
The universe rewarded me for my courage: within a week, I met my dream guy. And then a friend suggested a web development boot camp, and I thought, "Why not?" Fast forward a year, I moved to Portland, Oregon, and became a web developer — working with big brands like Nike and Adobe.
I had majorly upleveled my life and work by following my inner guidance and choosing a more aligned path of ease and flow.
I now had a dream partner, tripled income, a beautiful apartment, and much more balance in my life – without feeling like I was constantly struggling or hustling.
BUT, this is not where the story ends.
Despite all these external wins, I still felt unfulfilled on some level. And I started to wonder, “Was I even capable of being TRULY HAPPY?”
And as the years went by, the exhaustion and burnout slowly crept back in until eventually I got hit with an autoimmune disease. This was a major wake-up call, and it initiated a second personal development journey.
With the help of a life coach, I dove deep to do the inner work as part of my healing journey. I learned how to slow down, reconnect with my body, and prioritize my well-being through self-care and intentional living.
During this time I also discovered I was highly sensitive, which helped explain why I often felt so overwhelmed.
As I deepened the connection with myself, I finally felt that sense of true inner peace and freedom I‘d been looking for all this time.
I felt like I’d found the missing piece of the puzzle: true happiness is an inside job.
My inner voice told me to share what I’d learned with the world. And because I realized that staying at my fast-paced corporate job would not be conducive to my long-term health, I decided to take another big leap of faith.
I quit my web development job, became a certified life coach, and started Bloem – an intentional lifestyle guide for HSP and neurospicy high achievers.
Now, I'm truly living my purpose. I’m excited to wake up every day and help you with what I learned on this wild journey: how to reconnect with your authentic self and create a life that actually works for you.
Fun facts & faves.
Nationality: Half Dutch & Half American
Personality Type: INFJ / Enneagram 4
Zodiac Sign: Virgo
Watching: The Office
Drink: Vanilla Matcha Latte
Food: Tacos
Music: Indie & EDM
Reading: Divergent Mind by Jenara Nerenberg
