Life doesn’t have to be a struggle.

Bloem is an intentional lifestyle guide for purpose-driven high achievers who want to break free from the toxic hustle and grind. Let’s design your dream lifestyle that actually works for you.

OH HEY THERE!

I’m Annie, Lifestyle Design Coach and founder of Bloem.

If you’re new here, welcome! I’m here to help you ditch the hustle, and create an aligned life that feels like a hell yes.

Ready to start living life on your own terms?

The Bloem Method.

♦︎

Mindset

Embracing the present moment brings you the peace and awareness to create an intentional life.

Self-Care

Being fully in tune with your body helps you connect with yourself, find balance, and have energy for what matters.

Intuition

Listening to your inner guidance allows you to make decisions that align with your values and purpose.

But the truth was, I was miserable.

My life felt like a constant struggle, always hustling while barely making ends meet. My rock ‘n‘ roll lifestyle, ADHD, and unhealthy relationships didn’t help things either, as they fueled my anxiety, overwhelm, and depression.

One day I woke up and decided I was done. If this “dream life” didn't bring me joy, then what was the point? This marked the beginning of my quest for true happiness and the start of my personal development journey.

Here’s my story.

Let me take you back to 2012 in Amsterdam. I thought I'd done everything to be happy. I’d chased my dream of starting a photography business and even won a major award. Working with top magazines like ELLE and VICE, and photographing famous artists, on the outside it seemed like I had it all.

As I embraced mindfulness, I realized I was living a life that didn’t align with who I truly was.

I wanted to create an intentional life that would work for me. So, I started to let go of what I thought would make me happy and focused on what actually brought me peace and joy. This led me to say goodbye to my photography biz.

I felt inspired to go to the USA for a few months, while I figured out my next steps – my own version of Eat, Pray, Love (sadly, minus the pasta and gelato).

The universe rewarded me for my courage: within a week, I met my dream guy. And then a friend suggested a web development boot camp, and I thought, "Why not?" Fast forward a year, I moved to Portland, Oregon, and became a web developer — working with big brands like Nike and Adobe.

I had majorly upleveled my life and work by following my inner guidance and choosing a more aligned path of ease and flow.

I now had a dream partner, tripled income, a beautiful apartment, and much more balance in my life – without feeling like I was constantly struggling or hustling.

BUT, this is not where the story ends.

Despite all these external wins, I still felt unfulfilled on some level. And I started to wonder, “Was I even capable of being TRULY HAPPY?”

And as the years went by, the exhaustion and burnout slowly crept back in until eventually I got hit with an autoimmune disease. This was a major wake-up call, and it initiated a second personal development journey.

With the help of a life coach, I dove deep to do the inner work as part of my healing journey. I learned how to slow down, reconnect with my body, and prioritize my well-being through self-care and intentional living.

During this time I also discovered I was highly sensitive, which helped explain why I often felt so overwhelmed.

As I deepened the connection with myself, I finally felt that sense of true inner peace and freedom I‘d been looking for all this time.

I felt like I’d found the missing piece of the puzzle: true happiness is an inside job.

My inner voice told me to share what I’d learned with the world. And because I realized that staying at my fast-paced corporate job would not be conducive to my long-term health, I decided to take another big leap of faith.

I quit my web development job, became a certified life coach, and created Bloem –  an intentional lifestyle guide for mission-driven high achievers.

Now, I'm truly living my purpose. I’m excited to wake up every day and help others with what I learned on this wild journey: how to reconnect with your authentic self and create a life you love.

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Grab the Mindful Rituals Guide.

Your 4-step guide to building mindful rituals, so you’ll have the clarity and focus to create the life you want.

Fun facts & faves.

Nationality: Half Dutch & Half American


Personality Type: INFJ / Enneagram 4


Zodiac Sign: Virgo


Watching: Summer House


Drink: Half-Caff Vanilla Latte


Food: Tacos


Music: Indie & EDM


Reading: How to Do Nothing by Jenny Odell